Music
Echo
A hook-first launch plan that made a single the sound of the month.
1.2M
streams in launch week
44M
views across the campaign
TikTok
main platform
The brief
An independent artist wanted her first single to travel beyond her existing fans.
What we did
We cut the hook into a 12-second sound, seeded it with 40 creators and posted behind-the-scenes clips for two weeks before release.
The result
The sound was used in more than 90,000 videos and the single passed 1.2 million streams in launch week.
