Fitness app
Pulse
Ten-minute workouts on Shorts that sent viewers straight to the app.
+58K
app installs from social
26M
views across the campaign
YouTube
main platform
The brief
Pulse needed installs from people who had never heard of it.
What we did
A Shorts series of ten-minute, no-equipment workouts, each ending with the full plan in the app. We tested hooks weekly and kept the top three.
The result
58,000 installs came from social in one quarter, at a lower cost per install than paid search.
